Hummer Ad Analysis.

Act- The mother buys a hummer.

Agent- A mother, skinny, white, timid.

Scene- On a playground, nice sunny day, other kids playing happily.

 The car dealership.

Agency- Another mother lets her child cut in line in front of the agents’ child and is very rude about it.

Purpose- The agent feels insignificant, timid, and mad about the other mother’s behavior towards her and wants to regain some sort of control, status or boldness. So she buys a hummer.

 

The message of this commercial is that Hummers make you feel better. The agent was treated badly by another mother. She handled things timidly by not sticking up for herself or her son. The situation was out of her control and it made her mad, as it should. So she goes out and buys a Hummer so that she can regain a feeling of control and boldness. Bringing out that boldness that she did not show at the playground. Buying the Hummer may have even been a way for her to prove to herself that she is bold and can take care of things. 

Negativity of Technology

In “Refusing to Hope in a God of Technology”, Jeff Dietrich states that people are too readily accepting technology and will soon forget what face-to-face communication is like. I agree with this. The world only looks at the convenience and benefits that technology brings, we ignore the negative affects. Dietrich also talks about how all this constant changing will leave the poor behind. I believe this is true as well. We cannot possibly expect everyone to be able to keep up with the ever-changing technology. Eventually, the intelligent, middle to lower-class individuals will not be allowed, or able to express their opinions or to be of the technological age we are in because of financial issues. They are left out. It would be harder for them to find a job, get a job, keep in contact with others, and things would be generally less convenient for them. That is not what America is about, we are supposed to include everyone, have equal rights. While we cannot completely reject technology, we do not have to put all our trust, hopes, and dreams in it either. We should accept it, but not rely on it as we do now. We can use technology and reap the benefits of it but we need to also be prepared for the negative repercussions.

Reading Response

In “Refusing to Hope in a God of Technology”, Jeff Dietrich states that people are too readily accepting technology and will soon forget what face-to-face communication is like. I agree with this. The world only looks at the convenience and benefits that technology brings, we ignore the negative affects. Dietrich also talks about how all this constant changing will leave the poor behind. I believe this is true as well. We cannot possibly expect everyone to be able to keep up with the ever-changing technology. What happens when the intelligent, middle to lower-class individuals aren’t allowed, or able to express their opinions or to be of the technological age we are in? They are left out or at least discouraged. As and example, in high school I wrote a lot of papers, essays, and had to do other activities that were computer related. Most of my teachers would not accept essays that were not typed. A child without access to a computer outside of school would have a hard time completing these assignments. These children would be forced to finish their assignments in class, which would lessen the quality of their work by rushing them to get things done. Also, another problem students face is motivation. If a child has to choose between hurrying to get something done or not getting it done, they are less likely to get their assignments done. While it would be hard for schools to receive enough funding to give every child a laptop or computer, it is the only way to level the playing field for all students. America should be concerned about this. This country should be about including everyone, having equal rights and opportunity. This is not to say that technology should be rejected or shunned. It is a major advantage and convenience for the world. We should accept it, but not rely on it as much as we do now. We can use technology and reap the benefits of it but we need to also be prepared for the negative repercussions and work to provide access to everyone. Technology can be a good thing if we use it the right way.

Summary

In Refusing to Hope in a God of Technology, Jeff Dietrich is basically saying that people accept technology to easily. He writes of the disadvantages of technology and concludes that there are just as many of these disadvantages as advantages. His fear is that after some time, people will not remember or take part in a “face-to-face” community but will instead rely on the web. He also talks about how he believes that this new age of technology will leave the poor people of the world behind. Dietrich realizes the necessity of technology and therefore his solution is to use the web: but he would like us to use it “confessionally” . What this means is, we need to remember what dangers the web potentially has. He ends with this quote, “We cannot look for happiness to any technological paradise or to any New Earth of outer space, but only to the world as it is, and as we have made it. The only life we may hope to live is here…We can only wait here, where we are, in the world, obedient to it’s processes, patient in its taking away, and all that we deserve of earthly Paradise will come to us.”

About me

Hi, I’m Amber Eisenbise. I live in Stu East in Menk hall. I am from Logansport, IN and my major is Photography. I chose this major because photography is my favorite thing to do and I would love to do it for a living. My favorite thing about campus is all the different kinds of people around. It makes things more interesting. For fun, I listen to music (always), hang out with friends, take pictures, and read.

That’s it!

Amber

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